1.Luk, Sherriff T. K, Albaum, Gerald, and Fullgrabe, Lorna, (2013). ¨Trust in Customer-Salesperson Relationship in China´s Retail Sector”, International Journal of Retail & Distribution Management, forthcoming.

2.Luk, Sherriff T. K. Lu, Ken, and Liu, Ben, S. C. (2013) ¨SERV*OR in China: Testing the Effect of Service orientation on Service Skills Performance,” Journal of  Services Marketing, Vol. 27(1), pp25-39.

3.Luk, Sherriff T. K., Sharma, Piyush, and Chen, Ivy. (2013). “Shopping Motivation as Moderator in the Retail Service Evaluation, Journal of Services Marketing, Vol27(3), pp40-48.

4.Luk, Sherriff, T. K., Chow, N. K. and Rahe, Martin. (2013), “Branding in China: Challenges Faced by Zara”, Emerald Emerging Markets Case Studies, forthcoming.

5.Sherriff T. K. Luk(2012), Effective Branding for Hong Kong Catering Industry, funded and published by Hong Kong Federation of Restaurants and Related Trades(HKFORT) 陸定光（2012），餐飲業智贏品牌—策劃 設計 管理，監控香港餐飲業聯合會

6.Sherriff T. K. Luk (2011), The Path to Success: Building Strong Brands for Hong Kong SMEs (in Chinese), funded and published by the Industry and Trade Department, Hong Kong Special Administration Region.陸定光（2011）,蓄勢而發：中小企品牌「智」勝要略, 香港品牌發展局