1.Luk, Sherriff, T. K., Sharma, Piyush, and Chen, Ivy. (2015). “Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-border vs. International”, Journal of Hospitality & Tourism Research, forthcoming.

2.Luk, Sherriff T.K., Chen, Ivy S.N., and Leung, Chi Hong Leung, (2013). “Xtep: Winning Young Chinese Consumers in Less Developed Cities in China’, Asian Case Research Journal, forthcoming.

3.Luk, Sherriff T. K., Chan, C. H., and Chen, Ivy, “Tsingdao: Regain Leadership in the China Market” Thunderbird International Review, under second review.

4.Luk, Sherriff, T. K., Chow, Ken, and Rahe, Martin. “Zara: Business Model and Effective Branding in China”, Asian Case Research Journal, under first review.

5.Skyworth

6.Luk, Sherriff T. K, Albaum, Gerald, and Fullgrabe, Lorna, (2013). ¨Trust in Customer-Salesperson Relationship in China´s Retail Sector”, International Journal of Retail & Distribution Management, Vol.41(3):pp226-248.