項目名稱: Effective Branding for Hong Kong Catering Industry 項目合作方: Hong Kong Federation of Restaurants and Related Trades(HKFORT)香港餐饮业联合会 項目簡介： (A)Seminars and workshops will be held to target restaurants owners/senior executives and frontline staffs.2 seminars (1 for owners/senior executives, 1 for middle-level management and frontline line service staff) will be held to instruct audience on the related issues on branding and catering. Following the seminars, there will be 8 half-day workshops to provide appropriate skills for the staffs of each level on brand building, strategy, management planning, enable these SMEs for entering the Mainland and overseas market. Estimate numbers for each seminar and workshop are 100-200 and 30-45 persons respectively. (B) A comprehensive training manual(in print version) will be produced, complemented with two sets of DVD(1 each for owners/senior executives and frontline staffs) to highlight the key factors and issues on building service brand and service behavior and activities critical to brand perception.

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